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The Super Bowl means two things to me:
Iconic ads. 📺
Career defining sport moments. 🏈
Here are some of my favorite insights from both arenas.
#1💡(ads)
Put down the textbooks and get out of the building.
Talk to real customers.
#2💡(ads)
“Word of mouth” is the most common answer when I ask customers how they decided to buy something from a brand.
AND, it’s the most common answer from brand founders on how they decided to use a specific tool or software.
✅ Customer retention is the new customer acquisition.
✅ ✅ Customer evangelism is the new customer retention.
#3💡(sports)
Don’t be an armchair quarterback. Get out and do it. 💪
#4💡(sports)
Adopt a bias for deliberate motion. ⏩
What you work on and who you work with is more important than how hard you work.
A rocking chair moves, but never gets you anywhere.
#5💡(sports)
Instead of the outcome, focus on the process and your personal growth.
In the end, it’s the journey that is most rewarding.
Click here for all my favorite Kobe Bryant lessons. 🐍 🏀
P.S. forward this to a friend to give them a spark!
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“Fly High, Burn Bright, Be Curious.”