The Olsen Twins Thermometer; Google’s Toothbrush Test; Individuals > Teams
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#1💡The Olsen Twins Thermometer
Smart, simple, and makes sense.
Sometimes too much planning and analysis = paralysis.
#2💡Google’s Toothbrush Test
Think about the companies or products you rave about.
Do you use it often?
iPhone = all day.
Amazon = every day.
Tesla = driving.
Disney = kid safe.
Google Search = all day.
Look for high-usage actions.
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#3💡Individuals > Teams
Old days = “I am die-hard Boston Celtics”
Current days = “Messi is god”
There has been a big shift.
People prefer faces over corporations.
LeBron James has more followers than every US sports league…combined!
Ronaldo has 2x followers of all Premier League teams…combined!
This will only get bigger.
Michael Jordan was right. There is no “i” in “team”, but there is in “win.”
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