One Cold Email Can Change Your Life
Power Writing Lessons with Shaan Puri
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Good News: Effective writing is a force multiplier and Shaan Puri’s Power Writing class makes you a better writer (full stop).
Bad News: I recall hearing the class may be on hold…(if it comes back, sign up immediately).
Some Good News: We break down the key takeaways from each of the 6 classes. I say “we” because h/t Philip Tribe for the awesome one-pagers (give him a shoutout).
Let’s 10x your writing skills.
Lesson #1: Cold Emails
Description: Every single big moment of Shaan’s career can be traced back to a cold email. While most people don’t use them often, getting them right can change everything.
Golden Nugget: The Scooter Braun Law - busy people are busy. Write your cold email in such a way that they can give you a 1 word or 1 line reply (e.g. "yea tell me more", "no thanks", "sure, talk to marie on my team, she handles this stuff").
Excellent win-win example of a “cold job pitch.”
Another effective cold email example.
Lesson #2: The Secret to Going Viral
Description: If a tree falls down in a forest, nobody hears it. Same for your writing when you have no audience.
Golden Nugget: Work backwards from what emotional reaction you want the reader to have (e.g. LOL, WTF, WOW).
Lesson #3: Pitching Your Brand Without Stumbling & Fumbling
Description: Ever been on an airplane where the person next to you asks what you do? We’ve all been there. Being able to explain what you do in a crisp and snappy way is a superpower.
Golden Nugget: Follow 3 simple steps
(1) Start with the problem the customer would agree with.
(2) Pitch your simple solution.
(3) Paint a picture of the happy ending (problem gone).
Lesson #4: How to Write Amazing Headlines
Description: Great content only gets read if there’s a great headline.
Golden Nugget: The job is to get the reader from line 1 —> line 2 —> line 3 —> etc.
Lesson #5: Writing Landing Pages That Convert
Description: You can move around buttons and redesign your pages all you want but it's said that copy is the most effective attribute in getting more dollars out of the visitors on your site.
Golden Nugget: Don’t say what your product is, show how it helps them and side-step their hesitation by adding their “but” to your benefit.
Lesson #6: Writing Like Jeff Bezos
Description: Jeff Bezos is widely known as one of the best CEOs of all-time and Shaan just spent the past 2 years working on the Twitch executive team.
Golden Nugget: Use the “What, Why, So What” framework and use an internal newsletter to build your brand inside a big company.
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is this the whole course, or is there more included in the actual program?